Behind every stop on The Holiday Express - from the Clock Tower to the Gingerbread Arts Building - is our incredible team of perfumers, production specialists, supply chain heroes, and creatives working together to turn imagination into reality. The scents, styling & production - everything was designed to transport you further than fragrance.
The Vision
Every Holiday Collection begins with a vision from our Founder & CEO, Nicole Eckels. Each year, Nicole embarks on a mission to make the collection the best yet - raising the bar higher, surprising even our most loyal Scent Addicts, and reimagining what festive fragrance gifting can be.
Months of planning, sketching and dreaming go into transforming the spark of an idea into a reality. This year, Nicole collaborated with visionary NFT artist, Aeoniumsky, combining cosmic dreamscapes with fragrance.
Inside the Workshop: Production
Our suppliers and production team are truly the best in the business - each year tasked with the ultimate challenge: how to out do the last collection (a Christmas miracle!). Each Candle is hand poured, and every Gift Set meticulously packed, and no detail overlooked. It’s a labour of love and you can experience it in every product.
On Set: Campaign Shoot
To tell the story visually, we brought the Holiday Campus into the studio, building a miniature world that echoes the magic on the packaging. Every corner of the set was designed to celebrate the intricate details hidden in Aeonimsky’s artwork. The result - see for yourself.
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