Glasshouse Fragrances Takes Over Grand Central

This season,in the heart of New York City, amidst the vaulted ceilings and golden light of Grand Central Station, the magic of our 2025 Holiday collection – The Holiday Express - came to life. Step aboard for a journey into a wonderland of festive magic, as we transformed the Cipriani Dolci balcony via a collision of fragrance and fantasy - in true Glasshouse style.

The air was scented with our cult-favorite Night Before Christmas scent, as editors, creators, and friends of the brand joined founder Nicole Eckels to discover the 2025 Holiday Collection.

The Experience

Every corner of the balcony was reimagined as a stop along our Holiday Express. Art-deco Christmas trees sparkled beneath the station’s vaulted ceiling. A golden belt of candles turned in motion and vintage luggage carts waiting to whisk guests away on a festive journey.

At the Rail Concierge Booth, orders for favorite scents were “taken” as if booking passage on a train, while a custom newspaper; “the Fragrance Bulletin”, shared stories of the collection. All the while, Bellinis and champagne flowed, and the unmistakable fragrance of Night Before Christmas spilled into the concourse below, wrapping even passersby in festive anticipation.

Moments from the Platform

Beyond the spectacle, it was the personal rituals and memories that made the night unforgettable.

Nicole herself admitted when asked if she was team Real tree of Fake Tree: “Give me the big, pre-lit trees, a pop of Tree Scent Stems™, and everyone thinks it’s real. Easy. Perfect.”

From holiday movies (The Holiday, Home Alone, Polar Express) to debates over real versus fake trees, the conversations sparkled with the same magic our fragrances are designed to inspire.

“Christmas Morning reminds me of cozy cider simmering on the stove, and the longest, laziest morning ever.”

The Holiday Collection

Our 2025 Holiday Collection was the star of the show. From the cherished Advent Calendar , brimming with daily delights, to festive favorites like White Christmas, Winter Wonderland, and Gingerbread House, each piece is designed to capture the season’s spirit.

Whether you’re gifting, hosting, or indulging, these fragrances promise to turn every moment into a memory.

The launch at Grand Central was more than an event, it was a celebration of what fragrance means during the holidays: ritual, discovery, and joy. And now, the magic is yours to bring home.